SEO Keywords: Cars, color trends, iSeeCars study, color news, sports cars, iSeeCars analysis, color trends, iSeeCars study
Blog Title: Cars and Color Trends: The Impact of iSeeCars Study
Blog Content:
The ’90s Vs Today: How America’s Taste In Car Colors Has Changed’ blog explores the evolution of car color preferences and the influence of the iSeeCars study on this topic. The study highlights the significant shift towards grayscale colors in the current market, with cars now dominated by black, gray, silver, or white. The market share for these colors increased by 80.4% over 30 years, while white saw the largest growth.
While white remained popular, the study notes a decline in the popularity of red, green, and blue colors. However, blue still holds a strong position, with a 10.2% share in 1996. The study suggests that while the market share for non-grayscale colors has declined, red is still the most popular, with a 7.0% decrease from 20.1% in 1996.
The iSeeCars study analyzes the specific colors of more than 22 million used cars from model years 1996-2025 sold from January 2025 to May 2026. The study found that sports cars had a lower prevalence of grayscale colors, with only a 63.6% share. This means that 36.2% of sports cars are purchased in colors, with blue ranking highest at 15.5%, followed by red at 10.8%, green at 4.5%, yellow at 2.3%, and purple at 1.8%. Other colors like orange, brown, gold, and beige each had less than one percent.
The iSeeCars analysts have some good news for fans of color, noting that the trend to grayscale colors is lower among sports cars. The study suggests that while the market share for non-grayscale colors has declined, red remains the most popular, with a 7.0% decrease from 20.1% in 1996.
Overall, the iSeeCars study provides valuable insights into the changing color preferences and market dynamics in the automotive industry, particularly for sports cars. The study’s findings can help businesses and consumers make informed decisions about color choices and pricing strategies.
